set your foundation today
IMAGINE GETTING LEADS SENT TO YOU DAILY! AS LONG AS PEOPLE HAVE A PROBLEM AND YOU HAVE THE SOLUTION YOU CAN PICK THIS LOW HANGING FRUIT!
Most businesses don't take the time to build the strategy they need. We've created the 6 steps to totally transform your online business and drive real leads.
Search Engine Marketing or SEM is the fastest way online to get results!
DRIVING PEOPLE TO YOUR SOLUTION... HAVE YOU TRIED PAID ADS?
Why do people search on Google and social platforms?
What are they looking for?
Well, the answer, in the simplest way, is a solution.
Everyone is looking for a solution to something. This could be “Why is my internet running so slow?”,
“Where is the best pizza place?”
or
“Which is the best music app?”
Questions are never going to end, the key here is to educate people of your solution.
The question is, how can prospects see your solution if you cannot be found?
Let’s take a look at some of the benefits of AdWords
AdWords works very quickly, much faster than SEO, AdWords is a marketing strategy and as such needs to have the correct Ads and landing pages for you to see some solid results.
With AdWords you can use multiple keywords at any time this is great for targeting.
By getting your Ad to appear on the top of the search engine, you can get visibility straight away, this means you can, in theory, get a very fast turnaround.
With Google Ads, you can actually reconnect with your website visitors, this is remarketing and can increase conversions. When thinking about it, the more people see your brand, the more they trust it. To them, it just looks like you are on another fancy website, this sets a very good mindset.
With these ads you can see the bounce rate of people landing on your website. These are viewers that go onto your website and then leave fairly quickly. This allows you to identify that there is a problem with your landing page and to fix and then monitor it again. You can see how long a visitor stayed on your website, as well as how many pages of your website have been viewed.
Although Google AdWords should not be used as a replacement for SEO which builds your business foundation. AdWords does speed up the process and helps you generate more revenue.
A good AdWords campaign can help you with some branding and get great results.
AdWords can be used in any industry and there is no such thing as it “doesn’t work”, it is more likely that it’s being used incorrectly.
Strategies fall into all marketing and without the right strategy, you will not be able to get the desired results, so take the time to find the right keywords for your industry.
Take the time setting up a fully functioning AdWords campaign that will get your visitors landing on a good landing page that has been set up as a sales funnel.
AdWords is a paid advertising technique, so if you are planning on spending money on marketing which to be truthful you need to, then AdWords allows you to monitor your results carefully and adjust your campaign to bring more leads to your website.
The whole point is to drive people to your solution, so you first need to see what people are asking, you can get this information by looking around and also asking digital marketing strategists to give you the keywords for the industry. You then need to come up with your solution and make sure it’s short and simple but to the point.
The method is called ‘KISS’.
- K = Keep
- I = It
- S = Short
- S= Simple
Keep it Short & Simple: this is how you want your solution to be as this will help viewers understand exactly what you do and how you can help.
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Kirsty and her team have helped us to stream line our business & drive traffic to the awesome website they built us. Highly recommend their services!
Cody Herrington
I can’t thank Kirsty and her team enough for their tireless efforts in designing my new company website and logo. The team are professional, to say the least, and the communication is superb which to me as a business owner is key to happy clients. Once again thank you. Highly Recommended!!!
Jason Harding
Thanks to Kirsty and her team, I feel for the first time we are getting our story out there the way it should be.
Carol Handebo
Englander Digital have made the complex process of developing a successful website very straightforward. Each step of the way forward was explained clearly and extensive consultation resulted in a website that is both attractive and user-friendly. Post-development support has been excellent. Would highly recommend Englander Digital.
Wendy Sundin
Kirsty and her team are always a pleasure to deal with. She has earned the respect of both myself and my colleagues. Kirsty truly does lead from the front seemingly working every hour of the day to achieve the set goals. I’ve been running my own solicitors practice since 1989 and estimate I’ve employed over 500 people during that time. There would less than a handful of those employees I would choose to work with again so it is with the highest recommendation that I recommend Kirsty to you should you be seriously aiming to improve your business. Englander Digital really are your digital partners and work to achieve the results, they have really been a game-changer for me. Thanks guys.
Steve Mendelson
Englander Digital are a great team to deal with and are always ready to assist with our queries and requests, and made transitioning to new hosting as well as the build of our new website a breeze. Being in two different time zones, they are always happy to go the extra mile and be available at times that suit us. Thanks to Kirsty and the whole team!