Videos
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Did you know that clips and footage actually increase conversion rates?
‘Abracadabra 100 sales’
Not quite like that BUT with the right marketing around your video and the right use of the video your conversions will increase… But why?
Have you ever wondered why you have to watch the end of a film ?
Or continue watching that amazing series? Or why you just can’t just stop reading that book?
Well, read closely because what I am about to tell you is going to Blow Your Mind!
Ready?
STORYTELLING.
Everyone loves a good story! Shhhh.
What is a business commercial?
‘A story!’ It’s a chance to showcase your business in the light you want it to be seen in. Although short it should take you on a journey, an emotional rollercoaster. It shows who you are and what you do, it should be exciting and engaging. The point of the video is to increase your conversions and you cannot increase conversions if you put your target audience to sleep! ‘snore’.
Videos make learning what you do convenient and entertaining
THE RIGHT VIDEO WILL FAMILIARISE YOUR AUDIENCE WITH YOUR COMPANY VOICE AND PERSONALITY. IT'S WHAT WILL SET YOU APART FROM YOUR COMPETITION!.
Videos are the way of the future, remember when someone said that about digital marketing?
Did you jump in then?
If not, how well did that serve you?
Videos are only the same! Whereas right now only a few are jumping in- eventually, everyone will need one and the ones that do not have one will be left behind much like a lot of businesses that do not yet have an online presence.
We are the Digital Marketers that see the next step!