set your foundation today
DOES YOUR BUSINESS HAVE A POWERFUL STORY TO TELL IT'S CLIENTS? DO YOU HAVE A COMPELLING MESSAGE?
Most businesses don't take the time to build the strategy they need. We've created the 6 steps to totally transform your online business and drive real leads.
LIFE IS A STORY!
YOUR BUSINESS IS MISSING OUT ON CONVERTING SALES IF YOUR NOT TELLING YOUR STORY!
READY FOR A STORY?
Once upon a time… Ok, not that type of story.
Did you know that making your company story and message known is vital for your business?
Have you ever noticed that the best way to get a child to sleep is by telling them a story, why is this?
Well, this makes the child feel comfortable, provides them with a sense of belonging and this in turn relaxes them and trust is established.
This is much the same for your business.
TELL YOUR STORY?
Telling your customers and prospects a story is more than just entertaining them, brand storytelling has many benefits to your business and it is the story that sets you apart from the crowd.
Stories give your company a human element to the public, a brand they can relate to. If we take the most famous jewellers in the world, and look at their story and message, we see that it was their message ‘A Diamond is Forever’ that has won the hearts of young women all around the world that aspire to be brides. This message builds immediate trust and it makes you feel warm and safe towards the company.
A good story for a company makes your message stick.
This means people buy into your brand more, which ultimately means more sales. If you look at the successful Anthony Robins, his childhood trauma story hits the hearts of people worldwide, his uplifting battle allows people to relate to him, and as such, builds trust from the get go.
Stories will create a purpose and induce action; this means that your company story will help you achieve the results that you want. For example, ‘I started my business in my bedroom with 6 kids to feed and only $50 to my name’. This instantly helps you relate to the business and the person quickly, and gives you something that you can relate to. This again builds trust for your brand.
Stories allow understanding of what you do. They allow you to explain problems as well as solutions. A good company story will allow you to take your prospects and clients on a journey with you. It allows them to feel what you feel and creates the trust you need to assist the clients or customers that you want to help.
Stories have four main functions:
- Create Emotion
- Create Belief
- Create Attention
- Ensure that your company is remembered
You go onto a search engine and search words like “Bookkeeping Software”. At the top of the search results you see ‘Xero’. You click on this link and you get taken to the Xero Homepage.
You have a look at the Homepage and notice the big green button saying ‘Free Trial’. This seems like a good idea and enter your email address and your name to create your account needed to access the free Xero trial. Before you realise it, you are enjoying how easy it is to use the software, the pointers that pop up to help guide you through the system, you like the layout and the feel of the platform.
You go onto a search engine and search words like “Bookkeeping Software”. At the top of the search results you see ‘Xero’. You click on this link and you get taken to the Xero Homepage.
You have a look at the Homepage and notice the big green button saying ‘Free Trial’. This seems like a good idea and enter your email address and your name to create your account needed to access the free Xero trial. Before you realise it, you are enjoying how easy it is to use the software, the pointers that pop up to help guide you through the system, you like the layout and the feel of the platform.
DO YOU HAVE YOUR SALES FUNNEL IN PLACE?
TIP 1Look at your current clients, what problems are they facing? Make a list of the issues that they are experiencing and add your product/ services that can solve the issue, to this list. This is the start to your story; every business should have a mission statement as to why they started in business. Your mission might be to guide your customer in the right direction.
You need to look at being personal, so make your story and your message emotional on some level. This could be through humour, or by being heartfelt. It’s the emotional touch that builds trust. Address the potential client’s/ customer’s challenges so that within your story you can relate to them and find the solution. You want to ensure that you are addressing their uncertainty, whilst creating the excitement and encouragement that is needed to get the sale.
What is your USP? Write down your company’s unique selling point, why you? Why is your solution better than your competitors? Why is it interesting? Why should people listen to you? You may want to include a The idea here is for you to work on your story and message. You want to make sure that you create an engaging story so that you take people on an emotional ride with you. You want to make sure that you give your listeners that belief and that you maintain their attention, in order to be remembered. Remember, storytelling is a natural part of everyone’s experience, and if you look at information you may have learnt from your parents and grandparents, this will show you how information is not just remembered, but passed down prior to technology being around. This means with the technology you have access to now this should be an amazing and easier way to push your story and message out. Little bit of background, as in why did you launch? How was your company established? What do you do that’s different? What is the point of difference for your company? What’s different that no-one else does?
Create action within your story and message, it is only action that separates between marketing and creative writing. You need to make sure that your story is true and by the end of the story you have sparked action. The point is to make prospects believe in you, this means that you need to sell them what they WANT and not necessarily what they NEED.
John’s brothers, uncles, sons’ sisters, daughters-in-law, best friend said that the service they used twice before now and before that twice…. Keep your story simple! Do not over complicate your story, this just causes confusion and ultimately loses interest. Imagine you are in an elevator with your business hero, the elevator breaks down and you have 30 seconds to tell your business hero what you do. You need to create emotion, belief, attention, so that you will be remembered. What did you say?
Our last tip is to ensure you tell the same story everywhere, this creates a good brand consistency and will allow the trust to build. People will then know what they are getting from your business, the MacDonald’s brand is a prime example.
Complete steps 1-6 and feel free to send these to us for review. Alternatively, if you would like to come and have a chat with us about building your company story just give us a call or send us an email: info@englanderdavis.com
WE CREATE STRATEGIES WITH REAL RESULTS
Which drives more traffic and conversions to your website.
STRATEGISE ME
Our digital strategy plan is unique to your business. We do not believe in generic strategies per industry, after all you may be in the same industry as someone else but that certainly does not mean your business is the same. However, commonality is a great asset when building your digital strategy.
How do we build this?
The first thing we do is have a look at your current website, this will give us a good indication of the type of website you have, is it designed as a sales funnel? Is it an active shop? And so forth. The next thing we do is check on where you are ranking on all different search engines, we check to see how your off-page SEO is performing as well as analysing your on-page SEO, I know it sounds complicated, don’t worry we know what we are doing.
Then we have a look at other people in your industry to compare what they are doing and how. We will then create your tailored digital strategy, and we do this for free, call it a gift from one business to the other.
Imagine a world where there is no catch to receiving something! Now continue reading.
We give this strategy because we know how much it can help your business, the majority of the time the visitors that do this want to become clients. because they are so impressed with the work done, after all we do give a guarantee. We have a team of experts in digital marketing who are innovative and listen to our clients needs, once you join Englander Digital you never go back.
This is a no obligation strategy so enjoy it.
These Strategies Have Been Proven Amongst 100’s Of Industries Around The Globe And Catapulted Our Own Business By Over 200 Percent In Less Than 2 Years
MEET SOME OF OUR DIGITAL PARTNERS
Testimonial
I can’t thank Kirsty and her team enough for their tireless efforts in designing my new company website and logo. The team are professional, to say the least, and the communication is superb which to me as a business owner is key to happy clients. Once again thank you. Highly Recommended!!!
Jason Harding
Thanks to Kirsty and her team, I feel for the first time we are getting our story out there the way it should be.
Carol Handebo
Englander Digital have made the complex process of developing a successful website very straightforward. Each step of the way forward was explained clearly and extensive consultation resulted in a website that is both attractive and user-friendly. Post-development support has been excellent. Would highly recommend Englander Digital.
Wendy Sundin
Kirsty and her team are always a pleasure to deal with. She has earned the respect of both myself and my colleagues. Kirsty truly does lead from the front seemingly working every hour of the day to achieve the set goals. I’ve been running my own solicitors practice since 1989 and estimate I’ve employed over 500 people during that time. There would less than a handful of those employees I would choose to work with again so it is with the highest recommendation that I recommend Kirsty to you should you be seriously aiming to improve your business. Englander Digital really are your digital partners and work to achieve the results, they have really been a game-changer for me. Thanks guys.
Steve Mendelson
Englander Digital are a great team to deal with and are always ready to assist with our queries and requests, and made transitioning to new hosting as well as the build of our new website a breeze. Being in two different time zones, they are always happy to go the extra mile and be available at times that suit us. Thanks to Kirsty and the whole team!
Lisa Alderson-Scott
THE ED YOU
At Englander Digital we are more than your average digital marketing agency. I could sit and tell you all about who I am and where I come from and all the business experience I have had and, how I can for sure triple your sales with my digital marketing. I would be able to tell you I have the best team in the world and our formulas are not like anyone else’s. I would be able to tell you all about the things you can do right now to change your sales machine, and how you have everything you need at this moment to make your business everything you want it to be.
But that is a lot of “I Should be”, so instead we wanted to tell you what we stand for as a company. Many companies will tell you a story that takes you on an emotional rollercoaster, a bit like how I started in business at the age of 15, got laughed out of boardrooms and did not have enough money to pay my own rent, close to being on the street I picked myself up again… emotional yet? Most digital marketing agents will have something clever or funny to say or bigger still both! Some companies actually pick their business name to attract you in “Hotdogs For sale” even when they “Sell Shoes”. The aim being to grab you in and then charge your credit card. Oh, and many marketing companies will tell you they can get you results, let me guess, you paid for something and did not get what you were promised? Shocker!
The world of digital marketing, but here it comes you know what’s next. Englander Digital is not like that, boring, I know. How many times are you going to hear that? Well here is a surprise for you, I/we are not going to give you the speech, you have heard it.
Kirsty and her team have helped us to stream line our business & drive traffic to the awesome website they built us. Highly recommend their services!
Cody Herrington